The Work Story
Every project begins with a deep dive into the content, focusing on understanding the message, the audience, and the brand tone. For Verdura, I started by reviewing all the available content to identify key themes and values. I then curated visual references and built a mood board to define the look and feel I wanted to achieve. Once the mood was set, I translated that direction into original visuals, ensuring every element, from color to layout, carried the same freshness and clarity that the brand stands for.
Process
I usually start by exploring the broader context of the project, what it needs to communicate and who it's speaking to. From there, I collect inspiration and references to spark ideas and define a visual language. Rather than jumping straight into design, I sketch out rough directions to experiment with tone and structure. Once I find the right mood, I move into final visuals, making sure each piece aligns with the overall story and stays visually consistent.
