The
 Work
 Story

As I began designing for Zayara, I envisioned more than just luxury. It was about crafting a lifestyle. Every layout, texture, and visual element was carefully chosen to reflect sophistication, calm, and aspiration. I wanted the audience to feel the quiet elegance that Zayara stands for, spaces that breathe, details that matter, and a sense of belonging to something truly refined. This project became a celebration of elevated living through thoughtful design.

Process

In the design process, I studied trends in modern luxury living, focusing on how space, light, and minimalism influence perception. I explored high-end visual cues, neutral palettes, refined typography, and architectural imagery to evoke elegance and calm. Every element was chosen to reflect Zayara’s commitment to quality and style. The goal was to create a visual language that speaks to aspirational living and refined taste.

This poster depicts children as delicate figures crafted from beautiful porcelain clay, symbolizing their fragility amidst the harsh realities of life in Gaza.
In this campaign ad, a boy clutches a fragile porcelain toy, highlighting the urgent need for support in a world where their dreams are at risk.
Child sitting with porcelain bowl in his hand, surrounded by a burning pile of books, symbolizing the destruction of their schools and their urgent plea for aid.
Amidst the ruins of broken medical equipment, this girl hold delicate porcelain bowl, calling for immediate support to restore their shattered healthcare.
In a powerful reminder of lost homes & food children grasp porcelain bowls, standing before the remnants of their lives, urging the world to help.
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